About

I'm a software engineer who got tired of watching people struggle with lead generation.

I kept seeing the same pattern: PDFs that get downloaded once and forgotten, checklists that sit unused, static content that just doesn't engage people the way it should.

So I started experimenting with something different - building interactive tools that people actually want to use. Calculators, quizzes, assessments, even custom audit tools. The kind of stuff that's genuinely helpful and naturally gets shared.

There's this approach called Engineering as Marketing that companies like HubSpot, Ahrefs, and CoSchedule have used to great effect. But I noticed almost nobody's offering it as a service, which seemed like a missed opportunity.

I'm exploring this space now - helping create interactive content that actually engages people and generates better leads. I'm building the technical side of things, which is what I enjoy most.

Magnetive is one of the tools I've made. It audits lead magnets and suggests improvements.

I'm still figuring this out, but I'm genuinely excited about it. If you're working on similar problems or curious about interactive content, I'd love to chat and hear what you're thinking.